Held in Casablanca, the Africa Food Show (AFS) will bring together over 10 exhibiting countries, with at least 7,500 national and international visitors expected.
Morocco is at the heart of our development strategy, and is a pivotal country for business development in Africa," says Zahoor Ahmed, VP Strategies and Partnerships. Morocco and China have already established large-scale trade and investment exchanges," he continues. Today, it's a consolidation of Sino-Moroccan relations that is providing a valuable premise for accelerating the recovery. We're what's known as Foreigner Business Drivers, we're incubators of relations with foreign countries, and thanks to our various editions in several sectors, we've mastered these connections perfectly".
"AFS is an extraordinary opportunity to dissect the agri-food sector, with a dozen seminars bringing together experts from the sector, and quality networking, which will create crucial twinnings. We are convinced that this edition will be special, in terms of progress for the country", adds Et Othmane Mediouni, Country Manager MIE Morocco.
The MIE Group has been present in the MENA region for over 23 years, and aims to bring together over 300 players in the agri-food sector to establish substantial business relationships.
Through its exhibitions, it accompanies several Chinese companies in the Middle East and Africa. With a strong presence in Dubai, the Group has expanded to Riyadh in Saudi Arabia, Nairobi in Kenya, and Ghana, where the "Ghana Investment trade Week" summit will be held under the aegis of the Presidency of Ghana between October 23 and 25, 2023, and to Casablanca as the final stop for trade shows organized in Africa.
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